Elvis Presley's film career in the early 1960s was a well-oiled machine. Following the success of films like "Jailhouse Rock" and "GI Blues," the formula was clear: charismatic lead, lighthearted plot, and plenty of musical numbers. "It Happened at the World's Fair," released in 1963, fits neatly into this mold, but it also offers a glimpse into Elvis's evolving screen persona and the changing musical landscape of the era.
The film centers around Mike Edwards (Elvis), a cropdusting pilot who embarks on a road trip to the 1963 World's Fair in Seattle with his mechanic, Danny (Gary Lockwood). Along the way, they encounter a series of comical misadventures, including getting tangled up with a gambling debt, babysitting a lost Chinese girl (Sue-Lin), and catching the eye of a pretty nurse, Diane (Joan O'Brien).
While the plot is undeniably lightweight, it allows Elvis to showcase his comedic timing and charm. Whether dodging angry farmers, fumbling over childcare duties, or charming the ladies, his natural charisma shines through. The film also benefits from some fun supporting characters, particularly Dorothy Provine as a wacky cotton candy vendor and Norman Alden as a bumbling scientist obsessed with the future.
Musically, "It Happened at the World's Fair" reflects the changing sounds of the early 1960s. While Elvis still delivers his signature rock and roll numbers like "One Kiss is Too Many" and "Relax," the soundtrack also features ballads like "Can't Help Falling in Love" and even a touch of bossa nova with "Bossanova Baby." This musical variety reflects the growing influence of other genres on popular music and foreshadows Elvis's own future explorations beyond rock and roll.
The film's setting, the 1963 World's Fair, adds another layer of interest. The fair, themed around "Century 21," showcased the futuristic vision of the time, with exhibits on space exploration, automation, and new technologies. This backdrop provides a fun contrast to the lighthearted chaos that unfolds around Elvis's character.
However, "It Happened at the World's Fair" was not without its critics. Some reviewers found the plot predictable and the humor uninspired. Others felt that the film did little to challenge Elvis's established on-screen persona. Despite these criticisms, the film was a commercial success, showcasing Elvis's continued box office appeal.
Looking back, "It Happened at the World's Fair" holds a significant place in Elvis's filmography. It represents a comfortable space for his established charm and musical prowess, while offering subtle hints at the more diverse musical paths he would explore later in his career. It also serves as a time capsule of a bygone era, capturing the optimism and futuristic visions of the early 1960s.
Ultimately, "It Happened at the World's Fair" is best enjoyed for its simple pleasures. It's a lighthearted romp with catchy tunes, showcasing Elvis's charisma and comedic talent. While not a cinematic masterpiece, it remains a fun and nostalgic watch, a reminder of the King at his most charming and a testament to his enduring popularity.
